At the end of 2015, bloggers and vloggers started speculating on the music trends for 2016. Among these predictions included Taylor Swift doubling her 2015 earnings and Rihanna making a comeback as one of music’s highest earners. But what about the growing trend for physical albums? Have digital downloads not rendered everything else useless?
Apparently not, with an overwhelming 50% of album sales still being bought on CD or Vinyl and industry statistics showing that it continues to rise, but why? There are a mixture of theories, for some it is about showing their identity. It is much harder to see someone’s playlist but a collection of records or CD’s can instantly tell you something about a person.
For other people it is the nostalgia they crave, just like a vintage jukebox. Finally there are those who simply prefer analogue playback because it has a warmth that digital recordings cannot create. Whatever the reason it shows that physical album sales may be down, but they are most definitely not out.